OUR FOCUS IS HOSPITALITY SECURITY AND RISK MANAGEMENT
Farina and Associates, Ltd. is the leading "go-to" company for hospitality and tourism executives, general and human resources management, investors, property owners, local government, and CVB officials seeking the expertise and solutions required to improve their operations, sales and investments.
Our mission is to be the pre-eminent provider of the most performance-based, unique, professional and value-added security and risk management solutions for the benefit of the hospitality and tourism industry.
Our vision is to continually define and maintain our elite status as the most respected pioneering market leader in security and risk management consulting by inspiring trust, focusing on value, exceeding client expectations and providing innovative solutions to mitigate emerging threats within our society.
Our Core Values
Farina and Associates, Ltd. evolves and grows with time, like the chameleon that must adapt and change in its environment. We will always be recognized for our insight and leadership in the global hospitality and tourism marketplace. Our culture is fostered by the unique attributes that translate to who we are, the way we do business and what is truly important to us as an organization.
Uncompromising excellence, extraordinary customer service, courageous passion, empowering teamwork, unquestionable value and enlightening innovation. These are the elements of our business, our people, and our success.
Uncompromising Excellence: We are committed to consistently providing clearly superior services and management to our clients with the highest level of quality and excellence. Every staff member is a leader in an environment where each of us can excel and continuously improve to our greatest potential.
Extraordinary Customer Service: We focus on the needs and honor the successes of our clients. By being responsive and exceeding their expectations, we turn our clients into advocates and trusted partners of Farina and Associates, Ltd.
Courageous Passion: We truly love what we do! As a high-energy, fast-moving and decisive organization, we act ethically, respect and inspire each other, have fun, and celebrate the achievements of our clients and staff. We set aggressive goals and strive to achieve the best. We show pride, enthusiasm and dedication in everything that we do. We are passionate about helping people to help themselves.
Empowering Teamwork: Our success is dependent upon the collective intelligence, trust and energy of all of our staff members. We value diversity and encourage partnerships and honest communication between our staff, our clients and the community. Together, we can achieve the "Impossible".
Unquestionable Value: We anticipate, understand and focus on our client’s needs with exceptional and sustainable value. Our success is linked to the success of our customers. We make doing business with us easy by listening, planning, and delivering high quality, strategic solutions and continuously enhancing our performance.
Enlightening Innovation: Challenging the status quo, we advance the security industry by delivering innovative solutions to the marketplace from making bold decisions and out-of-the-box thinking. First in the discovery and development of breakthrough services, we will evolve constantly, be open to new ideas and capitalize on the many opportunities that arise.